Blake Federinko, a new broker at Coldwell Banker Commercial, has shared a paper he wrote regarding the company Apple and how they maintain the competitive advantage.
Today Apple is one of the wealthiest companies in the world. But how did they become so successful? What did they do differently? How can they maintain their success? These are all questions that Apple needs to address. However I will give my analysis on what I think Apple should do. Throughout this paper I will provide a SWOT analysis of the company, discuss Apple’s internal/external environment, give my point of view on the selection of Tim Cook and the challenges he faces and how the company can adapt to competition.
First I will briefly discuss my thoughts on Steve Jobs. To have any success you have to be able to take risk. If you don’t, then you will not become as successful as you want to be. Steve Jobs was not afraid of taking risk. He started the company from his dad’s garage and he also sold his car for startup capital. But most importantly he had a vision and he didn’t let anyone in his way from achieving that vision. To be successful you have to have that mentality where no one
can stop you, Steve Jobs once said, “It’s better to be a pirate then to join the Navy.” To me this means that you should not follow the crowd, do what others won’t. Apple has always had its threats and weaknesses. I will do a SWOT analysis of what they face today.
